YouTube...

So....my latest web interest is the amusing YouTube.com.

After spending much time getting to know some of the regular personailities that post videos, I have learned a few things. The production techniques used are quite far ranging in quality, and understanding the various ways people are using the site for fun, commerce, communication, self-expression and meeting new people are just beginning to be developed.

The accessibility that is now available to bypass the reality that traditional media attempts to get us to consume is amazing. It has everything I need from traditional media channels. News, opinion, scandal, entertainment, culture, language, politics, economics, sociology, psychology as well as others are all on demand by the user who sits in front of his or her montitor. (for some it is as addictive as heroin)

No commercials (not yet at least) and once you tune your "YTradar" to differentiate between the struggling actors who are posting mini YouTube dramas in between their real auditions in Los Angeles and those that are being as true to themselves as they can be, you can get the realness that is the human experience from all over the globe.

This "reality" that YouTube is offering is destine to change and influence traditional media and how it packages its content (in order to sell the products of its sponsors). Which will be exciting to watch as the big networks NBC, ABC, CBS and even cable channels are now scrambling to understand and change thier formats to get all of those eyeballs back to watching their sponsors.

YouTube is raw and it is real...

Soon we will be seeing big budgets being formed around YT targeted audiences and the current YouTube webiste will soon launch its second generation site design with much improved tools, navigation techniques and organization innovations. Currently there is much redundancy in accessing the channels one subscribes to and navigating around the entire site. Its almost as if it is still a work in progress mockup.

Big things are coming in media with this new site. I must have cut my television veiwing down to only a few hours now a week as a result.

Look out big media....